Continuing a legacy of giving
“We believe that the best way to use the wealth that God has blessed us with is to share it with our friends and brothers.”
The Late Sheikh Zayed bin Sultan Al Nahyan
The late Sheikh Zayed bin Sultan Al Nahyan is regarded as the founding father of the United Arab Emirates and its first president. He was widely recognized for his wisdom and exceptional leadership. Thanks to his visionary and ambitious approach, the UAE has evolved into a global model of development, progress, and prosperity. Sheikh Zayed is considered one of the most influential figures in the history of global humanitarian efforts, leaving behind an indelible humanitarian legacy that is forever engraved in the collective memory of both the UAE and the world.
He established the concept of giving as a way of life, boundless in its generosity, firmly believing that human values are what unite us, rising above any differences in colour, race, or religion. On the 19th of Ramadan each year, we commemorate Zayed Humanitarian Day, which coincides with the anniversary of Sheikh Zayed's passing. This day serves as an occasion to reflect upon his profound legacy, which is rich in the principles of generosity and giving in the field of humanitarian work.
OUR STORY
Our inspiration stems from the moon phase on the 19th of Ramadan, commemorating Sheikh Zayed’s passing. This lunar point in time has been transformed into the essence of our visual identity.
The logo carries profound symbolism for the 19th of Ramadan, represented by 19 lines which pay tribute to Sheikh Zayed’s enduring legacy of humanitarianism. On Zayed Humanitarian Day, we honor his unwavering commitment to generosity and compassion; values that continue to inspire and shape our nation.
The moon, in its ongoing cycle of continuous phases brings growth, change and evolution. The design aligns with the moon phase on the 19th of Ramadan, adding depth and significance to its meaning. Through our logo, we evoke Sheikh Zayed’s lasting impact and the ever-renewing influence through his humanitarian vision.
Beyond honoring Sheikh Zayed’s legacy, the logo embodies our ongoing commitment to carrying forward and strengthening his humanitarian mission.
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